Environment analysis of Germany and Expansion of BYD Co., Ltd 03013 http://site-2123656-2647-6207.mystrikingly.com/ - Essay ExampleThe Third section is based on the recommendations of market entry strategy, and Section four includes marketing mix. The last section is based on the conclusion.Environmental factors have a huge impact on businesses; therefore, organization before taking start conducts the environmental analysis. Firm that are involved in systematic environmental assessment is more effective than those that do not conduct or analyze the environment. Environmental analysis is the study of factors that make impact on business and helps in identifying the opportunities for the organization and guide organizations to take actions that are appropriate in order to have the full advantage of opportunity (Jain, Trehan and Trehan 2009).Environment analysis can be divided into two segments macro and micro. The best common tool that is used to conduct the macro environmental analysis is PESTLE analysis (Bensoussan and Fleisehr 2012).
